Joanie Lemercier for Barneys New York x Jay Z
Barneys New York has recently unveiled a limited edition collection designed in collaboration with Shawn ‘JAY Z’ Carter, available in the BNY SCC Gallery, an in-store space conceived by renowned French visual artist Joanie Lemercier under the direction of Jay Z and Barneys New York Creative Director Dennis Freedman. The interior of the space is projected with an original film for a 360-degree experience. The multi-dimensional film, shot over three months in Brooklyn and Manhattan, portrays spectacular visuals that take visitors through a journey from New York’s underground through the city and beyond.
Watch the making of the window installation
Read more about the project :
Joanie Lemercier will be part of a group show at Galerie LJ in Spring 2014 about video mapping.